Why Digital Marketing Matters
Driving Growth and Overcoming Challenges with Digital Marketing
Small and medium-sized enterprises (SMEs) represent 99.9% of the UK business population.
However, recent global challenges have left many businesses struggling with rising utility costs and declining demand. According to the Office for National Statistics (ONS), 316,310 UK businesses shut their doors in 2023—an 11% business closure rate.
At APulseconnect, we’re committed to changing this narrative. By harnessing the power of digital marketing, we aim to drive demand, support growth, and help UK businesses not only survive but thrive in an increasingly competitive market.
Owning A Website
Owning a website is no longer optional for small and medium-sized businesses—it's a must. Despite this, a surprising 27% of small businesses are still operating without one. Forbes reports that a staggering 92% of business owners believe having a website is the most effective marketing strategy. In a world where the Yellow Pages have become irrelevant, and consumers increasingly turn to the internet, a website is the key to staying competitive. With 81% of shoppers researching online before making a purchase, your business needs a strong, professional website that clearly communicates your brand and unique selling points. A powerful online presence ensures the customers who need you will find you.
Social Media Management and Content Strategy
Social media is the undisputed leader in digital marketing for small businesses, with an impressive 96% of companies integrating it into their marketing strategy. The primary goal? Boosting brand exposure and driving traffic to your business. Whether achieved organically or through targeted paid promotions, social media is essential for growth. But owning a social media page on platforms like Instagram, Facebook, or the increasingly popular TikTok is just the beginning. The real impact comes with a strong content strategy—posting the right content, at the right time, to the right audience. Shockingly, only 41% of businesses are leveraging social media to drive revenue. It’s clear that more businesses must embrace content strategy to truly capitalize on its power.
Search Engine Optimisation (SEO)
The most underappreciated tool for gaining brand recognition is Search Engine Optimization (SEO). SEO is the process of optimizing and adding key information to a website, boosting its visibility and ranking on search engine results pages to drive organic traffic. With a stronger SEO strategy, your website is more likely to appear when potential customers search for the products or services you offer. Yet, only 17% of small businesses invest in improving their SEO—a significant minority. This, paired with 61% of marketers admitting that generating website traffic is their biggest challenge, highlights how critical a lack of SEO can be. Improving SEO is not just vital for business growth—it's essential for business survival in today's competitive landscape.
About APulseconnect
Who We Are
Our Services
Our Services
Based in Aberdeen, UK, we are a dynamic team of experienced digital marketers, committed to helping small businesses amplify their online presence and boost their client flow.
Our Services
Our Services
Our Services
We offer a comprehensive range of online marketing services, including social media management, SEO, and content marketing strategy, designed to elevate your brand and drive results.
Our Approach
Our Services
Our Approach
We take a personalized approach to every project, collaborating closely with our clients to understand their goals and craft customized solutions that drive real, measurable results.